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Jul 8, 20239 min read

The Ethics of Marketing to Kids - A Happy Meal Example

"Mommy mommy, I want the minion toy! Can I get a Happy Meal??" The ethics behind marketing practices that directly advertise fast food to...

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Apr 25, 20232 min read

Brand Archetype: The Activist

The Activist: The 1st of our 60 brand archetypes (If you intend to stick through till the end of this series, I truly applaud your mental...

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Jan 11, 20233 min read

Introducing the 60 Archetypes of Branding

Let's kick this off with one of my favourite topics: brand archetypes. As commonly understood within the industry, archetypes are a...

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